Work built around business problems, not decoration.
FORGE projects begin with a practical question: what is making the business harder to understand, use or operate than it should be? The work shown here demonstrates how those problems can be translated into clearer websites, customer journeys and internal systems.
Internal projects, independent concepts and prototypes.
Every project is labelled clearly.
The FORGE portfolio is currently made up of internal work, independent concepts and prototypes. These projects are included because they demonstrate practical thinking and implementation ability, not because they are being presented as commissioned client work.
As commissioned projects are completed and permission is provided, they can be added with the same clear explanation of the problem, solution, status and outcome.
Selected work and concepts
Each project is shown through the problem being considered, the proposed response and the potential value to the business or its customers.
Building a credible website around clarity and enquiry generation.
Current status: In development
The FORGE website is being designed as a working demonstration of the same approach offered to businesses: understand the audience, identify the most important journey and build around a clear commercial objective.
- Original problem
- FORGE needed a professional online presence that could explain a broad range of services without feeling like a generic digital agency, software company or unproven corporate consultancy.
- Proposed response
- Create a fast, accessible and editorial marketing website that leads with recognisable business problems, explains the practical FORGE approach and gives visitors a clear route to make an enquiry.
- Clear positioning within the first screen
- Problem-led service communication
- Consistent enquiry journeys
- Honest presentation of early portfolio work
- Reusable Next.js components
- Mobile-first layouts
- Accessibility and performance foundations
- Maintainable content structure
A clearer and more credible foundation for outreach, referrals and future client conversations.
- 01Hero — the problem, in one sentence
- 02Problems — recognisable friction points
- 03Services — grouped by outcome, not jargon
- 04Work — labelled honestly by status
- 05Contact — one clear next step
A simplified outline of the page structure, not a screenshot of the finished site.
The Solution Clinic website redesign concept
Current status: Concept exploration
The concept explores how a clinic website could create a clearer journey for prospective patients by organising services, trust information and routes to enquiry more deliberately.
- Problem being explored
- Healthcare and treatment websites often need to explain several services while also helping visitors understand who the service is for, what happens next and how to make contact with confidence.
- Proposed response
- Explore a clearer website structure built around service discovery, practitioner credibility, common patient questions and an obvious enquiry or booking journey.
- Clear service hierarchy
- Trust and practitioner information
- Accessible treatment explanations
- Strong mobile navigation
- Clear routes to contact or booking
- Frequently asked questions
- Local search and metadata foundations
- Professional, calm visual direction
A clearer customer journey could make it easier for prospective patients to understand the available services and decide on an appropriate next step.
This is an independent concept and has not been presented as a commissioned or implemented client project.
An illustrative patient journey used to explore the concept, not a description of any specific website.
AJ Motors business system concept
Current status: Prototype concept
The concept explores how a garage or automotive service business could organise enquiries, customer details, vehicle information, jobs and follow-up in one clearer operational view.
- Problem being explored
- When important information is spread across calls, messages, paper notes and separate files, staff may have to spend unnecessary time finding updates or remembering the next action.
- Proposed response
- Design a practical internal workflow that could help staff capture an enquiry, record the vehicle and required work, monitor job status and identify necessary customer follow-up.
- Enquiry capture
- Customer and vehicle records
- Job status tracking
- Assigned responsibility
- Notes and updates
- Follow-up reminders
- Search and filtering
- Simple reporting views
A clearer operational system could reduce reliance on disconnected records and make important job information easier for authorised staff to find.
This is a prototype concept only. Any real implementation would require proper discovery, requirements gathering, data-protection consideration and review of existing tools.
An illustrative internal workflow used to explore the concept, not a live operational system.
Reading the portfolio
How projects are labelled
- Internal project
- Work created for FORGE's own business, products or internal operation.
- Independent concept
- A self-directed exercise exploring how a website, journey or system could be improved. It is not presented as commissioned client work.
- Prototype
- An early representation of how a proposed system or workflow could operate. It is not necessarily a completed or deployed product.
- Client project
- Commissioned work completed for a client. This label is only used when the relationship and permission to publish are confirmed.
- Business audit
- A structured review of a business website, customer journey or process. Publication requires suitable permission and careful handling of confidential information.
The value is in the thinking behind the work.
Problem definition
A useful project begins by clearly identifying what is creating friction or causing opportunities to be missed.
Customer and staff journeys
The design should consider how real people discover information, make decisions, complete tasks and receive follow-up.
Practical implementation
A strong concept must also consider responsiveness, accessibility, performance, maintainability and how it would work day to day.
Business value
Recommendations should connect to a useful outcome such as clearer communication, reduced administration or a stronger customer experience.
A portfolio that will grow through real work
Future additions may include commissioned websites, customer journey improvements, business audits, internal systems and ongoing optimisation work. Every project will continue to be labelled clearly and explain its actual status.
Have a problem worth improving?
Tell us what is not working, where customers are encountering friction or which part of the business feels harder to manage than it should. We will help identify a practical next step.